Give people freedom to create

Building something is always challenging, the goal in this process should always be to innovate and to make something people want.

Bernard Arnault of LVMH (world largest, successfully luxury good company) shared his vision behind the success of the company and the creative process:

I don’t have alarm bells when it comes to creativity. If you think and act like a typical manager around creative people—with rules, policies, data on customer preferences, and so forth—you will quickly kill their talent. Our whole business is based on giving our artists and designers complete freedom to invent without limits.

If you micro-manage this process, the creative person will stop making great work.

Via trial and error, you will innovate. I also believe you shouldn’t overthink it, just build something, launch it within a small environment and receive feedback and repeat this process.

If you don’t share your work, your ego is the obstacle to make something useful for the market.

The creative process is messy, unpredictable and emotional.

Embrace this unknown journey with a beginners mind.

Don’t create rules, policies, and don’t focus too much on data.

Just make, be free.

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